Continental mergers are different

Article Abstract:

UK companies contemplating an expansion into Continental Europe in order to position themselves for the single European market of 1992 must realize that a merger with a European firm entails different objectives, strategies, and techniques than do domestic mergers. Domestic mergers seek to create value by combining resources with a complimentary company by exploiting economies of scale or scope. The reason for merging with a Continental partner is likely to be for gaining market entry. Alternatives to full mergers are partial mergers or partial integrations, which are joint ventures with contractual arrangements and minority stakes. When searching for a Continental partner, a firm should seek a partner whose customer base is complimentary and is similar in target performance. The firm should analyze at whom the Continental firms targets their products and to whom they actually sell their products. A good match is between companies that target the same customers but have different strengths and skills in accessing and supplying customers.

United Kingdom, Europe, Acquisitions and mergers, Joint ventures, Corporations, Great Britain, Corporations, British

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Who needs a global strategy?

Article Abstract:

The accounting profession can benefit from adopting global strategic planning as the markets in services are becoming increasingly internationalized: the imminent single European market of 1992 will have a great impact on UK firms. The strategic market is the smallest market area a firm can operate in and remain a viable competitor, but accounting firms must carefully plan in order to avoid costly mistakes. Factors that impact on the size of a strategic market include the effect of demand and supply on market efficiencies and the cumulative benefits of marketing in different countries. Companies can benefit from global strategy audits in which different market segments the company is in are identified, and the markets the company should be exploiting more thoroughly and the markets it should exit are determined so as to identify those markets that need to be focused on in order to enhance the profitability of the company.

Management, Accounting firms, Accounting services

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