Convenience consumption and role overload convenience

Article Abstract:

This study expanded the operational definition of convenience consumption to include not only convenience product use but also convenient shopping style. This study has also linked more convenient consumption and less convenient consumption to price trade-offs. Two dependent variables were produced via a factor analysis of various convenient and less convenient consumption behaviors. Factor one represents a less convenient shopping style, while factor two represents convenience product usage. Seven independent variables were tested in an analysis of covariance model. The results indicate that role-overloaded consumers are convenience product users, but may also engage in less convenient styles of shopping. Additional factors are identified as mediator variables to help explain why role overload may encourage one aspect of convenience consumption but not another. A profile of the convenience-oriented and less convenience-oriented shopper is attempted. A description of the role-overloaded shopper is also provided. (Reprinted by permission of the publisher.)

Convenience stores, Shopping

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The influence of the amount and type of information on individuals' perception of legal services

Article Abstract:

The study examines the impact of different amounts and types of information on individuals' perception of attorneys. Utilizing the concept of perceived risk, an experiment was conducted to test various communication strategies. The results, in part, confirm the "word-of-mouth is best" strategy adhered to by many attorneys. The study also sheds light on the impact of legal service advertising on individuals. (Reprinted by permission of the publisher.)

Attorneys, Lawyers, Legal services

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An experimental study of managers' and researchers' use of consumer market research

Article Abstract:

Little work has been done to experimentally measure the impact of information on new product decisions. The author reports on both manager and researcher use of information in assessing sales estimates. Findings indicate that the two groups differ widely in their decision-making style and research use. (Reprinted by permission of the publisher.)

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