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Creating satisfied clients

Article Abstract:

Understanding client's requirements is very essential for providing a qualitative service. Several ways to finding out client expectations, and methods to improve the communications, research styles, various report formats of a company are explored.

Author: Schwartz, Bernard, Latta, Michael
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Consumer preferences, Business communication

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Managing for successful customer acquisition: an exploration

Article Abstract:

Findings of a research on the extent to which companies are skilled at managing the customer acquisition process are presented.

Author: Buttle, Francis, Ang, Lawrence
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Science & research, Research, Report

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The ten essential processes of facilitative leaders

Article Abstract:

The methods to be applied be project and team leaders for management of knowledge workers are presented.

Author: Bens, Ingrid
Publisher: John Wiley & Sons, Inc.
Publication Name: Global Business and Organizational Excellence
Subject: Business
ISSN: 1932-2054
Year: 2007
Work groups, Teamwork (Workplace), Knowledge workers

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Subjects list: Methods, United States, Management, Industrial project management, Project management, Business enterprises, Company business management, Customer relations
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