Developing Corporate Identity

Article Abstract:

It is important for creative and media people to combine efforts to produce a successful campaign for a client. The advertising campaign, by Marseller in Chicago, is an excellent example. Beatrice is a major packaged durable goods company. Although consumers are well aware of its many brands, including Tropicana Orange Juice and La Choy Chinese foods, consumers were not aware of the corporate name. Beatrice wanted to change that. The creative and media people worked together to develop a positioning strategy for Beatrice in magazines. A strong on-going relationship between media and creative can produce positive results.

Advertising, Mass media

---

Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals

Article Abstract:

Effectiveness of web signals like ratings and trustmarks, used by internet marketers to convey trust to online consumers, is examined.

United States, Methods, Usage, Consumer confidence, Signs and symbols, Internet marketing

---

Similar abstracts:

• Abstracts: Asymmetric information, investment banking contracts and the certification hypothesis. Liquidity, Credit Creation and International Banking
• Abstracts: Consumer Shopping Orientations, Non-Store Retailers, and Consumers' Patronage Intentions: A Multivariate Investigation
• Abstracts: Canadian marketing in transition. The concept of a marketing crisis. Choosing between Discreet Marketing Policy Alternatives under Uncertain Market Response Conditions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.