Devries

Article Abstract:

Devries, based in New York, NY, is an independent public relations firm with specialty in marketing and healthcare programs. The company has grown rapidly and currently employs more than 45 people handling $10-million revenue from its single location in Manhattan. Its business strategy is to develop relationships with a select group of blue-chip brands and clients including Anheuser-Busch, Bristol-Myers Squibb, E and J Gallo Winery, GlaxoSmithKline, Minnesotta Mining and Manufacturing Co, Old Navy, Pfizer, Procter and Gamble, Sara Lee, and Tupperware.

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Devries

Article Abstract:

DeVries ranked number two in O'Dwyer's 1999 ranking of PR firms in fee income in the Beauty and Fashion category. It developed a launch concept for Pantene's new Essentials hair treatment products that focused on 'skincare thinking for your hair.' It also created the first global launch event for a new Olay anti-aging moisturizer, Total Effects. To launch a Summer Beauty Secrets campaign for Olay Daily Facials, DeVries used the cast members of Baywatch Hawaii.

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Devries PR

Article Abstract:

Devries PR is a New York, NY-based public relations agency that specializes in serving top pharmaceutical companies. The agency has compeleted succesful campaigns for prescription products such as Glaxo- Wellcome's Relenza and Pfizer's Viagra. It also developed a pilot program with the Boca Raton Community Hospital and Prime Plus, a menopause support group, to promote Berlex's transdermal estrogen therapy called Climara.

Public relations firms

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