Direct hits

Article Abstract:

The issue of privacy on the Internet is becoming a major concern for business-to-business direct marketers. As more and more business-to-business direct marketers adopt the Internet as a medium of communication, they feel an increasing pressure to protect privacy rights online. A volunteer group of international businesses and associations called the Online Privacy Alliance is developing self-regulatory measures and guidelines to help marketers and other parties deal with the problem.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Direct Marketing, Marketing Management, Internet services, Protection and preservation, Privacy, Right of, Right of privacy

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Does location matter in choosing a developer?

Article Abstract:

Companies that require Web site development prefer to hire Web developers that can give personal attention to their projects. General Electric Information Services' Craig Bednarovsky stated that hiring local companies gives the company the chance to create a personal relationship and business trust between the two companies that cannot be acquired using computer related services such as e-mail and voicemail.

Evaluation, Services, Internet service providers, Web sites (World Wide Web), Web sites

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Focus your site on the customer

Article Abstract:

Business marketers should create Web sites that can serve existing customers as well as help to obtain new ones. Effective sites are those that provide users with easy access to information about products being offered rather than a flood of company information. Customer service can also be improved by offering tools such as downloadable information and e-mail access to support personnel.

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