EUROPE: BAN ON ADVERTISING TO CHILDREN PLANNED

Article Abstract:

The Swedish plan to expand its prohibition on advertising to children, when it becomes EU president next year, has not been welcomed by manufacturers. According to Simon Bullimore, former managing director of Mars Confectionery UK, family and school are the main influences on the behaviour of children as consumers. On the other hand advertisers must watch the content and the style of their adverts. In addition the plan has not been supported by the Advertising Standards Authority, claiming that nobody was in breach of codes for children's advertising last year.

Marketing procedures, Government regulation, European Union, Sweden, Marketing, Geographic, Legal/Government Regulation, Demographics, Brief Article

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UK: SUPERMARKETS IN-STORE PHARMACIES THRIVING

Article Abstract:

Supermarkets are benefiting from growth in their in-store pharmacies. These are responsible for the growth in over-the-counter medicines. The oral analgesic market is worth GB[pound] 264mn on an annual basis and growing on a 12% annual basis in value terms. The market for cold and flu decongestants is worth GB[pound] 146mn and this grew by 7% in the last year. Growth has come from brand extensions and variations in format. The hay fever remedy market is worth GB[pound] 49mn but is growing at the impressive rate of 25%.

Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Proprietary Preparations, Pharmaceutical industry, Proprietary drugs

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UK: SUPERMARKETS SHOULD FOCUS LESS ON TV ADS

Article Abstract:

Supermarkets should consider building a continual advertising presence by using press, radio and outdoor locations rather than quick bursts of TV advertising. Television's share of UK food advertising has fallen by 9% in five years to just 76% in 1999. The number of televised brands fell from 733 brands in 1995 to 608 in 1999. TV audiences have become more fragmented due to new cable and satellite channels and the cost of airtime is rising due an influx of new advertisers.

Advertising, Marketing industry

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