Effects of performance appraisal systems on marketing managers

Article Abstract:

Research revealed that performance appraisal characteristics in performance appraisal systems for marketing managers have a direct effect on the managers' performance. Managers find performance appraisals helpful when the system incorporates appraisal forms, performance feedback, and evaluation in terms of output, and they generally respond to criticisms from superiors by reducing their dysfunctional behaviour. The performance feedback is a vital element in managers' response to appraisal. Marketing managers expect performance feedback, it clarifies expectations and it signifies constant evaluation.

Employee Evaluation, Evaluation, Human resource management, Employee performance appraisals, Performance appraisals

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Branding in practice: the profile and role of brand managers in the UK

Article Abstract:

A research survey was conducted to assess the role and responsibilities of brand managers. Issues considered include the age, training, experience, accountability and salary. The research concludes that brand managers are usually young, with a good educational background, however, they get inadequate training, they have to manage large budgets of up to 1.5 million pounds sterling, have several brands to manage and do not stay in a job for more than three years. Recommendations include more working more closely with other departments and providing better training.

Officials and employees, Surveys, Marketing industry

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The effectiveness of environmental claims among Chinese consumers: Influences of claim type, country disposition and ecocentric orientation

Article Abstract:

The impact of environmental claim type, country disposition and ecocentric orientation on the communication effectiveness of environmental advertising claims among Chinese consumers is studied. Findings reveal that country disposition and ecocentric orientation exerts significant moderating effects on the claim type-effectiveness relationship in high-involvement purchases.

China, Management dynamics, Consumer Behavior, Management, Case studies, Economic aspects, Company business management, Consumer behaviour, Corporate sustainability

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