Electronic Mail: New Steps, Broader Applications

Article Abstract:

Electronic mail, while defined in various ways, basically is the process of sending messages from computer terminal to printer at a remote location. The uses and popularity of electronic mail with business is increasing. Clothestime, a garment retailer, is just one of the many companies that has found electronic mail useful in order to communicate with its 125 locations. This and other companies have found real, dollar savings using electronic mail. The future for electronic mail is quite good, as companies find more and more applications for its use.

Email, Cost control, E-Mail, Trends, Outlook, Cost of Communications, Applications, Retailing, Cost Reduction, Clothestime Inc.

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The determinants of direct mail coupon usage revisited: Evidence from count panel data model

Article Abstract:

The study investigates the determinants of direct-mail (DM) coupon use by employing count panel data. Further, it aims to compare the DM coupon use discrepancies between national and store dairy brands in Taiwan.

Taiwan, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct mail advertising services, Sales Promotion-Couponing, Usage, Comparative analysis, Direct-mail advertising, Coupons (Retail), Discount coupons

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