Eleven Simple Rules for Non-Cash Incentives

Article Abstract:

Merchandise and travel incentives will often give sales personnel the added motivation when a cash commission system is not enough. There are several factors to keep in mind when planning an incentive program. Create programs for the winning products, not those whose sales are poor. In order for the program to reward anyone, a company must be able to measure the participants performance. A motivation incentive program unlike a sales contest, is designed so a large number of participants can earn some reward. A company should also choose an incentive company carefully. Non cash incentives can bring honor and recognition to all achievers who attain the goals that are set.

Marketing, Incentives (Business)

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Spinning a yarn: Siemens converts a complicated scenario into a simple tale

Article Abstract:

Siemens Energy and Automation Inc's print advertisement showing an orange extension cord over a Nebraska cornfield is an example of good advertising. The copy narrates how Siemens made the total linking of America's unconnected power grids possible by solving the problem of converting AC electricity from one grid into DC electricity, and reconverting it back to AC at a later point. Gordon Bailey and Associates of Atlanta, GA, produced the copy and succeeded in keeping the highly technical subject simple and brief, while projecting Siemen's commitment to solving client's problems.

Process control instruments, Transformers, except electronic, Relays and industrial controls, Machinery industry, Advertising, Siemens Energy & Automation Inc.

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Making customer's life simple should occur far more often

Article Abstract:

Customers prefer simplified marketing and related services. There are certain procedures that simplify things for the service provider but make things difficult for the consumer. Automated phone systems have made it increasingly difficult to transact business or speak to a person even when the caller is trying to purchase goods. Enterprises seem to focus on their convenience before evaluating the effects on their customers.

Editorial, Analysis, Services, Business enterprises, Customer service

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