Emporio Armani and LAUNCH.com create music and style partnership

Article Abstract:

Emporio Armani has formed a strategic alliance with LAUNCH.com to promote their products via a music and style project. The promotion will feature a series of new disc jockeys every Saturday at all the Emporio Armani stores throughout the US and on the Web site. The LAUNCH.com site will highlight the various products of Emporio Armani and its weekly promotions while the fragrance boutiques will promote the events through window displays.

Drugs and Druggists' Sundries Wholesalers, Fragrances Wholesale, Online information services, Toiletries wholesalers, Emporio Armani

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Nickelodeon & Gateway team for branded computers and theatrical tour

Article Abstract:

Nickelodeon/Nick at Nite formed a new multi-year alliance between Gateway 2000 Inc. Aside from the creation of specially-branded computers for kids, the agreement ensures that the Rugrats and Blue Clues will be showcased on specially-branded versions of the Gateway Astro PC. Gateway will also sponsor Blues' Clues Live, the network's musical tour for preschoolers and the 2000 Kids Choice Awards on Nickelodeon.

Cable Networks, Cable Television Systems, MTV Networks Inc. Nickelodeon

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Mattel ties in with 'Got Milk?' campaign to introduce breakfast with Barbie doll

Article Abstract:

Mattel Inc has formed a strategic partnership with the California Milk Processor Board to launch its line of Breakfast With Barbie dolls. The campaign features Barbie eating a healthy breakfast consisting of milk and Honey Nut Cheerios. The breakfast table scenario is complete with a newspaper having a headline 'Good Health' and the California Milk Processor Board's memorable tagline, 'Got Milk.'

Doll and Stuffed Toy Manufacturing, Fashion Dolls

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