Engaging customers in service creation: a theater perspective

Article Abstract:

The process of increasing customer participation in services-based environment and the factors which are needed for creating such customer-participatory services are presented by using a theatre drama approach.

Participation, Drama in education, Educational drama

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Marketing research, market orientation and customer relationship management: a framework and implications for service providers

Article Abstract:

The importance of market research information in designing market orientation strategies for better customer relationship management and retention in international services marketing operations is discussed

Market Research, Market Research & Product Development, Marketing research, Strategic planning (Business), International marketing

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An exploration of relational customers' response to service failure

Article Abstract:

The attitude various consumer segments towards a particular service failure is assessed.

Consumer Behavior, Evaluation, Consumer behaviour

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