The corporate identity metaphor: perspectives, problems and prospects

Article Abstract:

Research is presented concerning the metaphorical uses of corporate identity and the way in which it has been based on human identity rather than on empirical observations. Misconceptions about corporate identity are discussed.

Company Identity PR, Methods, Management, Usage, Telecommunications systems, Corporations, Marketing management, Corporate image, Metaphor

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Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion

Article Abstract:

The UK Liberal Democratic Party with its new leader, Charles Kennedy, entered the 2001 election campaign. His promotion and positioning as a party leader and the challenges faced by the party in the next General Elections are analysed.

Political organizations, Statistical Data Included, Analysis, Marketing, Political parties, Political leadership, Kennedy, Charles, UK Liberal Democratic Party

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Political marketing funding and expenditure in the UK General Election campaign of 2005

Article Abstract:

A review of the United Kingdom regulatory model on electoral expenditure is presented. The outlay, political marketing funding, donations, party funding, etc. of the United Kingdom 2005 General Election campaign are discussed.

Legal issues & crime, Government regulation (cont), Government regulation, Legal/Government Regulation, Economic aspects, Laws, regulations and rules, Elections, Campaign funds, Electioneering, Political fund raising, 2005 AD

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