Estimation of price elasticities from cross-sectional data

Article Abstract:

An empirical framework that can be used to estimate price elasticities in cross-sectional demand analysis, which are consistent and are statistically unbiased and efficient, is developed. The results show that ignoring quality adjustment in either prices or quantities can cause biased demand analysis.

Market Research, Market Research & Product Development, Analysis, Marketing research, Epidemiological research, Cross sectional studies, Elasticity (Economics)

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Economic evaluation of shelf-space management in grocery stores

Article Abstract:

A study aimed to note the effect of the change in advertising strategy focusing on dairy products relevant to shelf-space organization in stores in New York. Results reveal that location of the products at eye level scored over other positions on the shelf.

Food Stores, Food and Beverage Stores, Dairy Products, Dairy Product Manufacturing, Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, Management dynamics, New York, Management, Economic aspects, Grocery industry, Company business management

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Distributional effects of generic dairy advertising throughout the marketing channel

Article Abstract:

The impact of generic advertising on the welfare of all the members of a marketing channel in terms of input costs, prices and output in the United States diary industry is studied.

Distribution Channels, Dairy industry, Dairy products industry, Retail/reseller channel, Direct market channel

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