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Even the web has its rules

Article Abstract:

It is recommended that Internet users regard intellectual or literary work that is posted online, with the same respect for copyright laws as they would for so-called hard copy. Vital issues include refraining from copying online content by download, paste or through links, even if the work does not have copyright notice; and taking caution when copying by fair use or for information sharing. It is best to remember that an author reserves five rights to his work, including the right to distribute it, copy it, prepare derivative works, to perform, and to display.

Author: Lucan, Alice Neff
Publisher: International Newspaper Marketing Association
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
Patents & copyrights

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A twist to online classifieds

Article Abstract:

Illinois-based newspapers Daily Herald and Chicago Sun-Times shared a dissatisfaction from the impact of national online automobile buying services with the Chicagoland Automobile Assn Membership (CATA) and its member dealers. They therefore got together to form an alternative to online car shopping called DriveChicago.com. The combined local market knowledge and clout of the newspapers and the CATA offers the site an edge in marketing and sales that a national company would find difficult to match. DriveChicago.com is expected to go live in autumn 2000.

Author: Cook, Jim
Publisher: International Newspaper Marketing Association
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
Organizational history, DriveChicago.com

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Print, online create the giant circle

Article Abstract:

Web sites and print advertisements can be used simultaneously in promoting newspapers. For instance, the Washington Post' 'Mega Employment Section' also had its own promotion on the newspaper's Web site complete with a hyperlink. Newspapers also gain other opportunities when they market their print editions on their Web sites. They can generate new subscriptions from online users and offer information to advertisers on what information they can post online.

Author: Zollman, Peter M.
Publisher: International Newspaper Marketing Association
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
Advertising, Advertising and Related Services, Videotex & Teletext Svcs NEC, Newspaper Advertising, Online information services

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Subjects list: United States, Internet services
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