Healthcare Telemarketing Comes of Age

Article Abstract:

Telemarketing programs are finding increased use in the health care field for contacting nurses, physicians and specialists, when spread over distances within hospital grounds. Cited in the article are sample applications healthcare companies experiment with when venturing into telemarketing. With the increases in field sales calls, physician audiences and proven cost-effectiveness, telemarketing is expected to find numerous applications in healthcare's future, and among healthcare professionals.

Nursing, Health Care, Hospital

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Telemarketing Means Big Profits for a Small Business

Article Abstract:

Automatic Business Products Co., Inc., a mail order business-to-business marketer, set up a telemarketing operation in January 1982. ABP began an outbound telemarketing operation, organized its order department into an inbound unit, and only a year and a half later, claims both inbound and outbound telemarketing units generate more sales revenue than direct mail. In an exclusive story, ABP demonstrates how telemarketing can increase profits, market share and productivity for the small business.

Small business, Marketing Strategy, Mail Order, Automatic Business Products

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