Examining the effects of positive social labeling, time, and request sizes on compliance in a multistage marketing survey context

Article Abstract:

Following the lead of Reingen and Bearden (1983), this study examines the effectiveness of positive social labeling, particularly in conjunction with other factors, as a means of influencing verbal and behavioral compliance in a multistage marketing survey context. Such results offer a systematic extension to the labeling literature and provide further insight into labeling's role as a practicable method of shaping and stimulating respondent behavior. (Reprinted by permission of the publisher.)

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Measuring customer satisfaction: fact and artifact

Article Abstract:

Self-reports of customer satisfaction invariably possess distributions that are negatively skewed and exhibit a positivity bias. Examination of the customer satisfaction literature and empirical investigations reveal that measurements of customer satisfaction exhibit tendencies of confounding and methodological contamination and appear to reflect numerous artifacts. Implications and suggestions for research and practice are discussed. (Reprinted by permission of the publisher.)

Measurement, Consumer confidence

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A longitudinal field test of stockout effects on multi-brand inventories

Article Abstract:

The market stability of a product can be threatened by stockouts. However, the level of danger may be easy to interpret. Manufacturers and retailers do not have to be very concerned about the extended negative effects caused by temporary retail stockouts. An analysis of potato chip brands' availability verifies these observations.

Methods, Management, Inventory control, Logistics, Potato chips, Stockroom keeping, Stockrooms

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