Exhibition audits can lead to measurable marketing results

Article Abstract:

There is a need for independent audits of trade shows for exhibitors to accurately gauge the marketing impact of their participation in the show. To do this, the exhibitor has to be armed with information regarding the show particularly, the expected attendees. If the target segment is attending, then participation in the trade show is a must. After the trade show, exhibitors need data on who actually attended the show. All these hard data will contribute to a more objective evaluation of the gains from trade show participation.

Sales Promotion, Evaluation

---

3 steps to getting the most for your trade show dollar

Article Abstract:

Trade show participation can give a big boost to a company's marketing strategies. However, it is important to do a good job. It is better to present good presentations in a few selected shows rather than represent the firm in mediocre presentations at all trade shows. The at-show plan must be clear and the presentation must be tailored to the objective of the participant. Further, pre-show and post-show advertising can increase the gains from trade show participation substantially.

Methods

---

Similar abstracts:

• Abstracts: Concurrent duration production as a workload measure. Physiological workload reactions to increasing levels of task difficulty
• Abstracts: Bus companies look abroad for new routes to growth. Railtrack lines up as favourite for Tube sell-off. Cowie
• Abstracts: Visual accommodation and subject performance during a stereographic object task using liquid crystal shutters
• Abstracts: Noncitizen who died abroad was a U.S. resident for estate tax purposes. Petition had no effects on limitations period ended by assessment
• Abstracts: Measuring results: ABVS Audit verifies information exhibitors need to gauge their return on investment. Many EuroShop exhibitors scale back

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.