Exploring market orientation in banks: an empirical examination in Saudi Arabia

Article Abstract:

Banking institutions in Saudi Arabia are significantly influenced by forces such as government influence, difficulties in data gathering and market research, and culture. Banks in the country place priority to relations with the government over the market since financial services are strongly influenced by the royal family and its business transactions. Banks in the country are also burdened by tighter regulations of the government and religious institutions which ensure their compliance with Islamic laws.

Analysis, Economic aspects, Saudi Arabia, Political aspects, Marketing research, Market research, Industry regulations, Culture, Government regulation of business, Trade regulation

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Product management and the marketing of financial services

Article Abstract:

An analysis of the relationship between marketing and product management within the commercial banking industry reveals that effective product management can improve the development and management of financial services. Key issues in effective product management include task responsibility, organizational support, organizational culture, and power and conflict issues. Further studies should be pursued to better understand the role of product management in the financial services industry.

Management Theory & Techniques, Marketing Management, Research, Production management, Product management

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Service excellence: lessons from the banking industry

Article Abstract:

The management strategies of CitiBank, One Valley Bank and Bank of America are analyzed to determine how they cope with radical changes in the business environment. The results show that the three banks have adapted to change by reorienting themselves towards service excellence and customer satisfaction. They are achieving this objective by empowering their employees, overhauling management processes and adopting new technologies.

Customer satisfaction, Citibank N.A. (New York, New York), Bank of America National Trust and Savings Association, One Valley Bank (Clarksburg, West Virginia)

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