FLOORgraphics Inc., launches IN-STOREplus!
Article Abstract:
FLOORgraphics has launched IN-STOREplus! campaigns for in-store advertising. The new programs include a network of over 3,000 shops, anchored by Great Atlantic and Pacific Tea Company Inc and Safeway Inc. In addition to FLOORgraphics' FLOORads floor advertising, the new IN-STORE plus! line includes SHELFplus!, TAKEplus!, COUPOUNplus! and CARTplus! According to FLOORgraphics CEO Richard Rebh, the company's experience with FLOORads convinced them that there is an enormous opportunity to boost brand sales with in-store media.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
"Take-off with Olympus" promotion launches
Article Abstract:
Olympus America Inc has launched a campaign for its Stylus cameras, featuring a gift with purchase offer for a free companion airline ticket with every purchase of a Stylus Zoom 140 or 115 camera, as well as a sweepstakes to win Samsonite luggage. The promotion is supported with in- store displays in over 3,000 retail outlets. The campaign was launched by the company to reach more consumers and build the Olympus brand.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Singing the blues. The dark side of the profit squeeze. Bond investors begin the audit of war
- Abstracts: Phar-Mor launches online pharmacy with same-day prescription pick-up. ExxonMobil to launch new convenience store offering
- Abstracts: Goodyear introduces Gemini auto care program. Colgate launches auto racing promotion
- Abstracts: Children's behaviour and the design of school furniture. Legality of bowling actions in cricket
- Abstracts: Are stock price reversals really asymmetric? A note. Personal taxes and the time variation of stock returns - evidence from the UK