Farming it out: contract publishers help marketers produce customer-targeted magazines

Article Abstract:

The hassles involved in publishing prompted WordPerfect Corp and Lotus Development Corp to establish separate companies to produce their customer-targeted magazines. Most other companies, however, find it more advantageous to employ contract publishers because it is less expensive than hiring additional staff. Furthermore, contract publishers turn out more professional-looking magazines, assess contents more objectively, and have an advantage in selling advertising. It is important, however, to choose the right publisher by looking at samples of their work and securing references.

Prepackaged software, Miscellaneous publishing, Management, Evaluation, Cover Story, Corporations, WordPerfect Corp., Outsourcing, Business literature, Lotus Publishing Corp.

---

'Vocal' marketers demand more of publishers

Article Abstract:

Business magazines are expanding the scope and variety of services offered to advertisers. In addition to providing advertising space, these magazines also conduct seminars for advertisers and their customers, provide sales and distribution advice, set up focus groups and publish manuals on industry overview evaluations and international direct-mail marketing. The objective of these additional services is to enable advertisers to compete effectively and profitably in their industries.

Business, Services, Marketing, Periodicals, Business-to-business market, Business to business market

---

Advanstar's new president could be CEO by June

Article Abstract:

The acquisition of the Aster Publishing Corp by Advanstar Communications Inc has resulted in the appointment of Edward Aster as Advanstar's new president. As president, Aster's plans include giving priority to editorial quality and going public to raise money to pay its debts and improve its financial condition. Aster believes that the success of the corporation requires entrepreneurialism, creativity and excitement.

Officials and employees, Appointments, resignations and dismissals, Aster, Edward, Advanstar Communications Inc.

Similar abstracts:

• Abstracts: Its the final result that really matters. Your tax procedures automated. Eight tasks at a time
• Abstracts: Gambling on casinos and putting punters back into shape. Four-star growth. Hanover International
• Abstracts: Taking a 2-pronged approach: RISO reaches vertical markets via trade shows. Home is where the office is
• Abstracts: Pentium rivals see opportunity. Advertising a chip you'll never see. Chip wars
• Abstracts: Intel launches new campaign amid new competitive threat. Unmistakably Intel; the insider's microprocessor maker

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.