FedEx mines its database to drive new sales

Article Abstract:

The overnight delivery company Federal Express is using its database to expand its customer base. Through this approach, customers are grouped according to their value and need, with each segment governed by different processes, philosophy and investment plans. Through database marketing, FedEx is able to match its direct marketing spending with anticipated customer value. Therefore, the right incentives and offers are provided to the many customer segments of the company.

Scheduled Air Transportation, Mail & Express Services, Couriers, Intnl & Territorial Air Service, Air Transportation, Scheduled, And Air Courier Services, Courier services, except by air, Delivery services, Market segmentation, Courier services, Express delivery services, FedEx Express, FDX, Database marketing

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Stearns & Foster awakens

Article Abstract:

Stearns & Foster Mattress Co. has returned to the luxury market following a failed attempt to penetrate the low-end market during the 1980s. Stearns & Foster's marketing strategies have remained relatively unchanged since the late 1800s with the focus on low-budget co-op advertising programs with retailers, trade advertising and point-of-purchase displays. Its future marketing efforts include targeted databases and consumer-driven strategies.

Mattresses and bedsprings, Mattresses & Bedsprings, Mattress Manufacturing, Mattress industry, Stearns and Foster Bedding Co.

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Sony designing site to help its distributors

Article Abstract:

Sony Corp's Computer Components and Peripherals Group has developed an Internet Web site designed to bolster its distributor-reseller network. The customer-oriented Web site is expected to be introduced online by Sep 1, 1998. Sony expects to use the site to build brand awareness, increase customer loyalty and generate sales leads for its different distribution channels while reducing marketing costs.

Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Consumer electronics industry, Design and construction, Information services, Web sites, Web site design, Sony Corp.

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