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Finland calling: Nokia strikes back a line of feature-packed cell phones

Article Abstract:

Nokia introduced its Fashion Collection in September 2004 at a show in Shanghai dubbed 'Totally Fashion', in an effort to reclaim its design lead and market share. Nokia 7280 with color 104*208-pixel LCD screen concealed behind a one-way mirror and price of $600 was one of the products on display at the show.

Author: Lee, Denny
Publisher: International Design Holdings L.P.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2005
Finland, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Cellular telephones, Wireless telephones, Nokia Corp., NOK, Wireless telephone, Wireless voice/data device

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Call Forwarding

Article Abstract:

A study of how Ogilvy and Mather's brand integration group in 2004 under its executive director, Brian Collins increased sales for Motorola by giving it a younger more appealing brand image is presented. The team used the 75-year old logo and repackaged it in 27 dynamic colors.

Author: McGee, Suzanne
Publisher: International Design Holdings L.P.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2003
France, Advertising, Marketing industry, Motorola Inc., Ogilvy & Mather Worldwide Inc., Brand image

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Discuss amongst yourselves

Article Abstract:

Developers of computer assisted design making software, Autodesk is offering consulting services to clients so that they can unify the forces of product development. Autodesk are helping the clients in integrating design into decision making and offering proactive suggestions.

Author: McGee, Suzanne
Publisher: International Design Holdings L.P.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2006
Prepackaged software, Computer software industry, Software industry, Autodesk Inc., ADSK

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Subjects list: Marketing, Telecommunications equipment industry, Company marketing practices, United States, Services
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