First the bad news: what's the best way to report negative qualitative data to clients?

Article Abstract:

Chief executive officer of RIVA Market Research recounts her experiences when she has submitted her first qualitative report on a bad news. The embarrassment she has faced and how she has learnt to report a bad news to the liking of a client, is presented.

Research and Development in the Physical, Engineering, and Life Sciences, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Research Personnel, Personal narratives, Marketing research firms, Research administrators

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In defense of clients

Article Abstract:

Qualitative research requires every market researcher to enter the client's world, rather than expecting the latter to enter into the marketer's world.

United States, Market Research, Market Research & Product Development, Methods, Marketing research, Consumer preferences

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Focus groups: a four-course meal

Article Abstract:

The ground rules for conducting focus groups are examined.

Focus groups, Discussion

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