Fresh boost for JS exotic ingredients

Article Abstract:

The UK supermarket chain Sainsbury's, has declared that it is to improve and extend its own-label range of fresh produce, fish, meat, cheese and delicatessen. The decision is a direct response to the Connoisseur range offered by Marks & Spencer and the Finest range being offered by Tesco. The supermarket has until now offered consumers some 200 products in its speciality range, but is now, in response to competition and consumer demand for more products, set to offer a further 300 lines to the range. The existing range will be repackaged, while the new range will offer such diverse products as Iberico ham, Yarg cheese, Thai sausages and exotic fish. The new range will be supported by a television advertising campaign and point of sale promotions.

Comment:

Declares that it is to improve & extend its own-label range of fresh produce, fish, meat, cheese & delicatessen

Supermarkets and Other Grocery (except Convenience) Stores, Supermarkets, J. Sainsbury PLC

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Revamp aims to boost Le Piat d'Or varietals

Article Abstract:

Hoping to provide a more contemporary and premium image for the wine, Gilbey Vintners is planning a major change to the packaging of its Piat d'Or range of French wines. The brand has already benefited for the revival of branded wines, with sales up almost 7% in 1997. The company aims to grow the whole of the Piat range, and boost the share of the Piat d'Or varietal to 20-25% of the range's sales, up from under 10% at present.

Comment:

Plans major change to packaging of Piat d'Or range of French wines to provide more contemporary & premium image

France, Wineries, Table Wines, Wine, Gilbey Vintners

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UK: TYPHOO AIMS NEW TEA AT YOUNGER GENERATION

Article Abstract:

Typhoo has announced that it is planning to launch a new tea product aimed directly at a younger generation. Tea is often viewed as a beverage consumed by the over-45s, and therefore the company wants to reach into a relatively untapped market with the younger generation. The exact details of the new tea product are being kept tightly under wraps but are expected to be revealed at the start of 2000.

Strategy & planning, Food preparations, not elsewhere classified, Processed Tea, Coffee and Tea Manufacturing, Tea industry, Tea (Beverage)

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