GE's 'relational database' keeps lines open to all customers

Article Abstract:

General Electric Co.'s (GE) Business Information Center serves customers through its relational database. GE program managers search the database for answers to callers's questions. The database contains information on GE products, services, sales locations, distributors and other key contacts. The center adds information to the database when it receives questions on sales. It relays information on callers and the products or services they asked for, to headquarters. Company officials expect the center to exert strong influence on GE's future marketing and sales efforts.

Electric services, Motors and generators, Information retrieval services, Aircraft engines and engine parts, Electric utilities, Services, Database management systems, DBMS software, General Electric Co.

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Here come the PDAs

Article Abstract:

Personal digital assistants (PDAs) and rapid wireless technology are predicted to significantly impact on sales force automation. PDAs are small, portable computers units with various interlinked communication and personal information management capabilities. These include electronic organizers, database management, fax/modems and a variety of wired and wireless communication functions including electronic or E-mail.

Usage, Portable computers

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Secret agent, your assignment ... sell more upgrade lamps!

Article Abstract:

General Electric's Lighting Group successfully promoted its upgrade lamps with an innovative spy and mystery advertising theme. Called Operation Upsell, the promotion targeted distributors' representatives and sales executives. The promotions included tapes that imitated television detective Columbo and spy comedian Maxwell Smart. Representatives then received 'top secret' materials for selling upgrade lamps.

Electric lamps, Residential lighting fixtures, Advertising, Lamps, GE Lighting

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