GapKids and Discovery Kids run promo

Article Abstract:

GapKids and Discovery Communications have launched a joint marketing sweepstakes effort. To participate in the sweepstakes, customers must complete an entry form available at all GapKids stores. The contest will give children an opportunity to win a trip for four to Los Angeles, CA, to attend a taping of Discovery Communications' 'Adventures of A.R.K.' Discovery Kids' series. T-shirts supporting animal photography are available for purchase at all GapKids stores, which are displaying sweepstakes-promoting signage and the Discovery Kids logo in front windows.

Gap Inc. GapKids

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Best Buy offers PGL retail destination

Article Abstract:

Best Buy Co. has agreed to become the official retailer of the AMD Professional Gamers' League (PGL) in the US. PGL, which is the first professional league for computer game players, secured sponsorship funding from 12 major consumer and technology service providers and manufacturers. Best Buy agreed to feature PGL signage and collateral materials in its The Game Gear and Game Zone area, which is available in all of its stores. The deal also promises future cooperative work with PGL to develop other promotional ventures for PGL's sponsors.

Radio, TV, Music, Electronics Stores, Licensing/Sales Agreements, Sports Teams and Clubs, Channels of Distribution, Professional Sports NEC, Best Buy Company Inc., Professional sports, Article

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International Paper Co

Article Abstract:

International Paper Co has signed a licensing agreement with Power Paper Ltd that will bring light, sound and other special effects to packages. With the agreement, International Paper will be able to use Power Paper's batteries in its packaging. The batteries might be potentially used in CD packages wired to play song samples when a customer picks them up, or to enliven game cards handed out at fast food restaurants.

Storage Battery Manufacturing, Storage Batteries, International Paper Co.

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