Genelle Trader back in saddle

Article Abstract:

Genelle Trader is the new director of marketing and business development for SunExpress, the marketing unit of Sun MicroSystems Inc. Her marketing expertise is undeniable despite her numerous work transfers. She left a prominent position at AST Research Inc to serve as marketing executive for Everex Systems Inc. Trader, however, was discharged from Everex as part of the company's major marketing department streamlining. She is optimistic that her stay at SunExpress will be for the long-term.

Catalog and mail-order houses, Officials and employees, Practice, Market research services, Marketing research firms, Marketing executives, Trader, Genelle, SunExpress Inc.

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High tech knowledge wins today's jobs

Article Abstract:

Job hunters in the business-to-business marketplace can secure marketing employment in unrelated lines so long as they can properly harness technology to build better linkages with customers. Many technological job requirements, such as experience in a company's business, have been set aside in favor of new skills or areas of concentration. Marketers who can successfully transplant their experience in another industry to a new setting are highly sought by firms.

High technology industry, Cover Story

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Are top marketing companies looking for you?

Article Abstract:

Track record as a marketing leader is considered by hiring firms as a prime requisite for new employees. While education, experience, in-depth networking, key contacts and superior interview skills are important, track record will clinch the job for a prospective applicant. Several pointers on how to market one's self is also offered to job hunters in the marketing field.

Vocational guidance, Marketing personnel

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