General Motors: business-to-business parts of empire look like winners despite drastic automaking cuts

Article Abstract:

General Motors' (GM) subsidiaries are earning substantial profits, despite the sizeable cost-cutting measures in GM's main automaking business. Subsidiaries EDS, Allison Gas Turbine Division and Hughes Aircraft Co are continuing their aggressive advertising and marketing campaigns. One cause of GM's poor performance is its outdated marketing strategy, which is up for review. GM can improve its chances of success by focusing on the business-to-business market in the short term.

Guided missiles and space vehicles, Aircraft, Search and navigation equipment, Turbines and turbine generator sets, Aircraft engines and engine parts, Marketing, Hughes Aircraft Co., General Motors Corp. Allison Gas Turbine Div.

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P&G vet takes key post at GM

Article Abstract:

Former Procter and Gamble Co Chmn and CEO John G. Smale has been appointed chairman of General Motors Corp's (GM) executive committee replacing GM Chmn Robert Stempel. Auto analyst Ronald A. Glantz feels that Smales' appointment provides a way for outside directors to exercise influence rather than impose regulations on marketing. Smale has served as an outside director for GM since 1982. He retired as chairman and CEO of Procter and Gamble in Jan 1990.

Motor vehicle parts and accessories, Automobiles and other motor vehicles, Officials and employees, Appointments, resignations and dismissals, General Motors Corp., Smale, John G.

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All systems go for growing EDS ad campaign

Article Abstract:

EDS Corp is pursuing its corporate marketing campaign through television and print advertising. EDS spent almost $13 million on advertising between Jan 1991 and Sep 1991 and is planning to increase its exposure in business magazines. EDS intends to help its parent company, General Motors, in the areas of vehicle design technology and dealer communications.

Case studies, Finance, Advertising campaigns, Magazine advertising

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