Geritol Extend goes for the old

Article Abstract:

SmithKline Beecham has regained the consumers 50 or older that it lost in the mid 80's when it repositioned Geritol, now Geritol Complete, as a women's product. Since SmithKline still saw potential for marketing a vitamin tablet to older people, the company did extensive research on market, products and older people. These efforts culminated with the introduction of Geritol Extend in about 1990. SmithKline advertising supports Geritol Extend by television advertising, coupons, direct mail and a big-band dance promotion.

Research, Marketing, Dietary supplements industry, SmithKline Beecham Corp. (Philadelphia, Pennsylvania), Aged consumers, Elderly consumers, SKB, Geritol Extend (Dietary supplement)

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Medieval measures

Article Abstract:

Rapex anti-rape condom for women is demonstrated in South Africa, where the incidence of rape is the highest in the world, as an extreme form of self-defense. The device, which has plastic teeth inside, hurts the rapist ensuring surgery to be removed, and is seen as a medieval device for a medieval deed.

Product development, South Africa, Contraceptives industry, Female condoms

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When bar codes aren't good enough

Article Abstract:

H.D. Smith Wholesale Drug Co. has introduced radio frequency identification (RFID) technology for its products to control the theft and diversion of drugs and counterfeiting. The details of the new technology of RFID are presented with the example of H.D Smith.

United States, Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing, Radio & TV communications equipment, Radio Frequency Detector Eqp, Usage, Case studies, Pharmaceutical industry, Technology application, RFID equipment, Radio frequency identification (RFID), Radio frequency identification

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