Getting permission

Article Abstract:

Permission marketing is a simple technique that has been developed to counter act the bad public image of telemarketing that has been caused by abuses and intrusions. In permission marketing, the seller asks a prospective customer's permission to send a piece of mail or to continue a sales call, and while this type of marketing is always used in combination with direct mailing, it may be used before or after the mail is sent. Permission marketing eliminates 50 to 80 percent of fruitless mailings and works very well with people who have a recently made an important change in their lives. Perhaps the greatest advantage in permission marketing is that it promotes a pleasant and forthright working relationship with clients.

Innovations

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Cashing in on customer complaints

Article Abstract:

Braman World Auto Center established an 800 number so that customers could call and air then complaints toll-free. In an effort to establish a feedback mechanism, the auto center has trained its telemarketers to positively handle emotionally changed complaint calls and turn the customer's negative feelings into a positive attitude by giving them the attention they need. A six-step approach to dealing with customer complaints is outlined.

Management, Usage, Marketing, Customer service, Toll-free telephone numbers, Toll free numbers, Braman World Auto Center

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Telemarketing savvy

Article Abstract:

Telemarketing as a profession is in need of good practitioners who understand that the bottom line is making more sales. At a telemarketing conference in New York, telemarketers discussed how to educate people new to telemarketing, and how to avoid burn-out. Also discussed was how telemarketing can increase advertising support through the use of toll-free phone numbers.

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