Grey's MediaCom links 71 nations; operation already at work on global telephone campaign

Article Abstract:

Grey Advertising has announced its intention to group its media activities in 71 countries under one entity to be called MediaCom Worldwide. This strategy follows a similar move by J. Walter Thompson Co. The advertising firm cited the need to uphold the quality of its training system and staff as one reason for the organizational restructuring. Furthermore, it stressed that the expected advantages from international business-to-business promotional activity are quite evident.

GREY, Grey Group (New York, New York)

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Riches puts O&M Direct's focus on clients

Article Abstract:

Newly-appointed Ogilvy and Mather Direct Response (O&M) Chairwoman and CEO Wendy Riches intends to promote creativity in all facets of the marketing process. Such a corporate vision characterizes Riches' impressive advertising career, which has consistently emphasized addressing the specific needs of each client. However, Riches faces a major challenge in convincing O&M's largest customer, American Express Co., that its $100 million direct marketing account is worth it.

Advertising, Advertising and Related Services, Industrial Advertising, OgilvyOne Worldwide, Business to business advertising, Riches, Wendy

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EPB COMMUNICATIONS BUILDS GLOBAL NETWORK THROUGH KEY ACQUISITIONS

Article Abstract:

Profile of New York-based advertising agency Earl Palmer Brown.

United States, Strategy & planning, Agencies, EPB Communications, Earle Palmer Brown Cos.

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