Hallmarks of success

Article Abstract:

Article discusses important components of a successful CA (chartered accountant) branding campaign. They include such things as advertising and promotion as well as a commitment to quality service and a commitment to high standards.

Marketing procedures, Marketing, Company marketing practices

---

Brave new world

Article Abstract:

Allen Blewitt, General Manager of Standards for the Institute of Chartered Accountants in Australia, and five other experts express their views on the future of the accounting profession.

Forecasts, trends, outlooks, Industry Overview, Forecasts and trends, Cover Story, Market trend/market analysis, Accountants

---

Make no false account

Article Abstract:

The author emphasises the importance of basic accountancy training. Accountants are urged to remember the ethical principles which underpin accounting.

Accounting Methods, Analysis, Personal narratives, Accounting

Similar abstracts:

• Abstracts: Agents of change. Marketing job race heats up. Marketers; what can the government do for us?
• Abstracts: Do feelings of success mediate sales performance-work attitude relationships? The consumer quest for authenticity: the multiplicity of meanings within the MG subculture of consumption
• Abstracts: International financial markets: overview. Overview. Emerging bond markets in the Dynamic Asian Economies
• Abstracts: Industry insiders shrug off steel price concerns. Weirton Steel Corp. - WS
• Abstracts: Getting validated: validators available in UK. Trident's two chip and PIN terminals for easy OpenPay UPT card payments

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.