Hand-delivered package eases transition from afternoon
Article Abstract:
The Seattle Times hand-delivered a morning package to its subscribers in the month prior to its transformation from an afternoon to a morning publication. Through the morning package, the Seattle newspaper hoped to reward subscribers for their loyalty and patronage; emphasize the benefits of maintaining their subscriptions; and create a medium for communicating changes in the newspaper. The package contained quality coupons of significant value. The newspaper reported that it got positive response from subscribers while couple redemption was significant.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2001
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Special edition increases single-day circulation
Article Abstract:
The Dominion Post saw its revenues increase by $12,570 for a single day when it created a special edition for the West Virginia University (WVU) commencement exercises. The keepsake edition consisted of a 16-page 'live' news coverage section, a 16-page Commencement Guide and an edition of The Dominion Post with a full-page, full-color back page ad in each guide; full-page, full-color ad inside; and a full-page, full-color wrap. The WVU bought 12,000 copies, 9,000 were used at the commencement, and the remainder for public relations purposes.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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