Have it your way
Article Abstract:
The development of the Internet had provided a way for companies to come up with mass customized products and services. Companies should be able to come up with a portfolio of features that a customer may choose from and design his own product. The added complexity that the menu situation brings cannot be managed by a traditional conjoint analysis, a menu-based conjoint analysis is a more appropriate process to determine the foundations of a build-your-own situation.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
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Power pair
Article Abstract:
The usage of business literature for conducting effective market research programs is discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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True questions
Article Abstract:
Importance of asking the right questions during market research is discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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