Head turners

Article Abstract:

Hair relaxers for Black consumers, which went through a sharp decline beginning in the late 1960s, have been making a comeback; sales of hair relaxers have increased 20 percent over 1985. Industry marketing executives cite several reasons for this trend: hair relaxers are now available which do not use lye, ammonia, or other harmful chemicals, and are now easy to use; work place dress and grooming standards are generally more conservative; and 'the curl' has lost appeal with consumers because of the time it requires to style and its unpredictable results.

Toilet preparations, Marketing, Women consumers, Hair care preparations, Grooming, African American women, Hair preparations

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Are you a yoda?

Article Abstract:

Melina Davis, author of the book, The New Culture, reports the findings of her Human Desire Project, giving three key conclusions that are discussed. She describes yoda branding as a strategy where business marketers represent a particular set of life values and inspire the customers to choices.

The New Culture of Desire` (Book), Davis, Melina

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Page Turners

Article Abstract:

BOOK REVIEWS: Would you Like Attitude with that? by Herald, Justin The First XI Winning Organisations in Australia by Hubbard, Graham; Samuel, Delyth; Heap, Simon and Cocks, Graeme 20-20 Vision: How Global Business Leaders See Australia's Future by White, Graham

Would you Like Attitude with that? (Book), The First XI Winning Organisations in Australia (Book), 20-20 Vision: How Global Business Leaders See Australia's Future (Book), Herald, Justin, Hubbard, Graham, White, Graham

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