How Communication Medium and Message Format Affect Corrective Advertising

Article Abstract:

Advertising and marketing practices are challenged by comments on understanding by the consumer of seller inferences. Corrective advertising corrects misunderstandings between consumer and seller. It is believed that the media employed can affect corrective advertising. It was found that there are no format effects. The advertising medium employed can impact corrective advertising efficiency and effectiveness. A proposed communication alternative is utilization of the product package.

Corrective advertising

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The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale

Article Abstract:

Research into intergenerational communications and its influence on consumer preferences and attitudes Results from IGEN scales are covered.

Statistical Data Included, Management, Usage, Telecommunications systems, Consumer preferences, Consumer behavior, Family, Intergenerational relations

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The ad creativity cube: conceptualization and initial validation

Article Abstract:

The impact of novelty and meaningfulness of advertisements on their recall and success is presented.

Singapore, Advertising, Advertising and Related Services, Management-Creativity, Consumer Advertising, Innovations, Business creativity

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