How e-commerce is transforming and internationalizing service industries
Article Abstract:
An in depth look at the effects e-commerce has and will have on the services industry, including the elements driving this industry towards globalization and competitive transformation as well as fundamental changes in the economics of the service industry.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
Service Industries, Industry Overview, Information services, Services industry
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Does Hispanic-targeted advertising work for services?
Article Abstract:
The effectiveness of target advertising, from the study of Hispanic groups, is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Marketing procedures, Targets & Markets, Hispanic Americans, Analysis, Advertising, Ethnic groups, Advertising effectiveness, Target marketing
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
Similar abstracts:
- Abstracts: Commercial banking structure, regulation, and performance: an international comparison. Commercial banks' role in privatization: the case of Poland
- Abstracts: Differences of opinion and selection bias in the credit rating industry. Financial regulation and financial system architecture in Central Europe
- Abstracts: The arbitrage pricing theory, macroeconomic and financial factors, and expectations generating processes. Valuing the strategic option to sell life insurance business: Theory and evidence
- Abstracts: An empirical analysis of Singapore's monetary and exchange rate policies in the 1990s. The industry effects of monetary policy and their welfare implications
- Abstracts: An ACA flies the flag in America. Effective education and training for the 21st century
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.