How to handle a change at the top

Article Abstract:

The dynamics in the marketing department can be significantly altered when a new director is promoted. To ensure a successful transition, both the director and the staff should follow certain guidelines. The director can issue a strong mission statement, maintain current campaigns until they can be replaced with another, and communicate with the advertising agencies to erase their uncertainties. Employees can provide the new director with complete information and avoid criticizing their previous boss.

Marketing Management, Marketing executives

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Back to basics

Article Abstract:

Thermwood has relinquished its customization approach and has returned to a standardized product approach. Thermwood strived to keep customers happy by customizing woodworking machineries to their specifications but engineers found it difficult to keep up with customer demands. This approach almost brought Thermwood to near extinction while the new standardized product approach has enabled the firm to automate which simplified the manufacturing processes and led to lower costs.

Woodworking machinery, Wood Products Machinery, Sawmill and Woodworking Machinery Manufacturing, Marketing, Machinery industry, Woodworking industry, Thermwood Corp., THM

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Marketers prepare for switch from SIC codes

Article Abstract:

Business-to-business marketers will utilize the North American Industry Classification System or NAICS to replace the US Department of Commerce's Standard Industrial Classification (SIC) code. NAICS was developed in 1997 to replace the SIC code list with greater industry and economic accuracy. NAICS is also comparable to the International Industrial Statistical Classification scheme of the United Nations.

Advertising agencies

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