IBM unit may not be up for cutthroat PC market, analysts say

Article Abstract:

The unsteady debut of the newly created IBM Personal Computer Co is seen by some sectors as a sign of the computer giant IBM Corp's inability to operate in an increasingly competitive market. Problems in distribution and marketing communications marked the beginning stage of the startup company. The company, the result of the merging of Entry Systems and National Distribution, was set up to more speedily acknowledge the demands of the market. It is an independent operating unit responsible for developing, producing, distributing and marketing personal computers around the world.

Computer industry, IBM Personal Computer Co.

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Do health care marketers have the economic Rx?

Article Abstract:

The medical products divisions of Hewlett-Packard, GE and Siemens have started to offer a variety of support services to their customers. The pharmaceutical and medical equipment industries' concern for customer needs has resulted in a steady increase in sales and profits. Drug and medical equipment marketing techniques include consultations with clients, sponsorship of exhibits at conventions, media advertising and direct-mail advertising.

Electromedical equipment, Surgical and medical instruments, X-ray apparatus and tubes, Medical equipment and supplies industry, Medical equipment industry, Siemens Medical Systems Inc., Hewlett-Packard Co. Medical Products Group, GE Healthcare Technologies

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Bisone draws up Compaq's new battle plan

Article Abstract:

Gian Carlo Bisone is Compaq Computer Corp's new vice president for corporate marketing. Formerly head of Compaq's European operations, Bisone intends to strengthen the company's distribution channels and introduce changes in marketing strategies. Compaq's customer services will be expanded to further develop customer relations programs.

Compaq Computer Corp., Distribution channels, Bisone, Gian Carlo

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