INMA: something different
Article Abstract:
The International Newspaper Mktg Assn (INMA) was designed to reflect the emerging marketing ethos at newspapers worldwide. It focuses on the professional development of its members as an organization which nurtures ideas and holds a progressive view of marketing. Its goal is to help members create such a powerful marketing mix that customers and the community are drawn to their newspaper brand. The association intends to continue to make a difference to its members between 2000 and 2002 by exploiting the Internet and growing further.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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INMA launches third Web site: Spanish-language Revista Ideas-Online
Article Abstract:
The International Newspaper Mktg Assn (INMA) has launched a third Internet World Wide Web site, which is a Spanish-language content page called Revista Ideas-Online. The site is located at www.revista-ideasonline.org and features a combination of regularly published, original content on newspaper marketing as well as content from INMA's IDEAS Magazine that have been translated into Spanish. The association hopes to pique the interest of newspaper executives worldwide with the Revista Ideas-Online site.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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INMA launches 2nd web site: The Newspaper Industry
Article Abstract:
The International Newspaper Marketing Assn (INMA) has established its second web site. The vertical portal site, designed as a gateway to the newspaper business, is called The Newspaper Industry and is accessible at www.newspaper-industry.org. INMA's The Newspaper Industry web site, available exclusively to the organization's members, provides industry executives with relevant and daily updated information on the newspaper industry.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
User Contributions:
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