Identification of bison consumer characteristic dimensions and restaurant marketing strategies

Article Abstract:

Some distinctive and identifiable behaviors exist among consumers who chose bison over beef, those who purchase bison, and the product related aspects most alluring to bison consumers. It is possible to determine some characteristic dimensions of possible bison consumers to gain marketing and advertising strategies and promote bison goods in the future. For instance, the variety meat eater dimension will likely choose a range of bison cuts while a game meat eater's choice would include most cuts of bison. Meanwhile, for the health conscious, the product offering will include lean cuts and smaller portions.

Marketing Management, All Other Animal Production, AGRICULTURAL PRODUCTION--LIVESTOCK, Buffaloes, Methods, Bison

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A comparison of problems and technical assistance needs of small agribusiness and nonagribusiness firms

Article Abstract:

A study of agribusiness firms in Wyoming and Montana was done to test the claim that agribusiness is affected by perceived business problems and technical assistance needs due to unique natural, societal and structural characteristics. Results showed that business problems and technical needs vary within agribusiness and between the agribusiness and nonagribusiness sectors. Differences in leading agricultural assistance needs of agribusiness and nonagribusiness firms are also given.

Farm machinery and equipment, Research, Analysis, Agricultural industry, Economic aspects, Agriculture, Agricultural economics, Technical assistance, Foreign technical assistance

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International market segmentation analysis of a new meat product

Article Abstract:

Food processing companies seeking to find a niche in international markets are advised to conduct the appropriate marketing research that considers their product's market potential, customer profiles and cultural influences which would affect reception of their product. Marketing bison meat in France may be especially lucrative because of bison's limited availability. Bison taste tests also revealed a good to excellent rating.

Intnl Marketing, Market Targeting & Approach, Management, International trade, Meat, International aspects, Market segmentation, Market strategy, Export marketing, French, French (European people)

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