Identity, identification, and relationship through social alliances

Article Abstract:

A study results, on the role of social alliances in corporate identity, show that these are an important means, by which employees identify themselves with their organizations. Social alliances are a type of corporate social marketing initiative.

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Corporate identity and societal constituent

Article Abstract:

Social constituents like community leaders' view of corporate brand and identity management is developed. Social constituent is defined as personal and community space with in which a social actor resides.

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Enough is enough! When identification no longer prevents negative corporate associations

Article Abstract:

Influence of consumer-company associations on reactions to variable levels of negative publicity about companies is examined.

Analysis

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