Identity, self and consumption: a conceptual framework

Article Abstract:

The study analyses mail-order customers in the UK to see if correlations can be found between consumption choices, customers' self-image and their role in society. A range of catalogues are analysed including Next Directory and Empire Stores. This macro model of consumer behaviour looks beyond the reasons for brand or product choice and considers the social factors and attitudes which underpin these choices. This approach is more useful for analysing and understanding long-term consumer behaviour.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Consumer Behavior, Mail-order industry, Mail order business

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Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising

Article Abstract:

The influence of the portrayal of women in print advertising upon the body image and self esteem of young women consumers is analyzed.

Science & research, Advertising, Advertising and Related Services, Print Advertising, Psychological aspects, Research, Young women, Body image, Portrayals, Women consumers, Women in public life, Female identity

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Parental gate-keeping in diasporic Indian families: examining the intersection of culture, gender and consumption

Article Abstract:

The effects of family history and traditions on consumer preferences are examined by focusing Indian families in the United Kingdom.

United Kingdom, Public affairs, Social aspects, Evaluation, Influence, Indians (Asian people), Indians, Family values, Family history

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