Interactivity in the electronic marketplace: an exposition of the concept and implications for research

Article Abstract:

The importance and need of conceptualization of interactivity from a market place perspective in emerging electronic markets and research guidelines focusing on measurement, conceptual refinement and electronic marketplace interactivity management are presented.

Advertising Management-Electronic Media, Usage, Internet, Electronic commerce, E-commerce, Electronic marketing

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Brand portfolio, corporate image, and reputation: Managing brand deletions

Article Abstract:

A conceptual model outlining the factors of brand removal inclination, from its brand portfolio to protect its corporate image, is analyzed.

Company Identity PR, Corporate image

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Does success diminish competitive responsiveness? Reconciling conflicting perspectives

Article Abstract:

Impact of past performance and success of a company, on its competitive responsiveness, is analyzed using survey data from retail industry.

Retail Trade, Competition (Economics), Retail industry, Business success

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