Intranet adoption and inter-functional co-ordination

Article Abstract:

A study of 324 marketing managers, in New Zealand, found 38% of their firms had introduced the Intranet. The way the Intranet was used in the individual firms was not examined nor which level of employees had access to the Intranet. The study found the size of the company was not always indicative to whether a firm was using an Intranet. Firms which were experiencing some financial difficulties were the ones more likely to have adopted the Intranet. The Intranet was found to have successfully increased the amount of communication between the functions of 30% of the firms.

Usage, Science and technology policy, Business enterprises, Public opinion, Intranets, Marketing executives

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Attitudes of parents toward advertising to children in UK, Sweden and New Zealand

Article Abstract:

The authors question the parents of small children who are exposed to television advertising targeted towards them. Topics include children as consumers, target marketing, and cultural differences.

United Kingdom, Sweden, Radio, TV, publisher representatives, TV Advertising, Media Representatives, New Zealand, Television advertising, Parents, Target marketing, Children as consumers, Child consumers

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