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Is putting the squeeze on certain publications justifiable, or is it a case of gross Meeseconduct?

Article Abstract:

The letter that Alan Sears, executive director of Edwin Meese's Commission on Pornography, sent in February 1986 to magazine retailers and distributors denouncing them as retailers of pornography for handling magazines like Playboy and Penthouse has provoked a furor, as well as a lawsuit by Playboy and Penthouse against the individual members of the Commission. Both magazines have been financially hurt by the Sears' letter, since Southland Corp., with over 7,000 7-Eleven stores, was intimidated into announcing that it will no longer sell the objectionable magazines. Other retailers, however, like Circle K, have refused to become intimidated, and Waldenbooks, a K-Mart subsidiary, promoted a freedom-to-read campaign in its stores. Federal Judge John Garrett has now ordered the Commission to retract its letter, and public opinion is favoring the right to sell all legal books and magazines.

Author: Oberlink, Peter
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
Periodicals, United States, Analysis, Investigations, United States. Department of Justice, Pornography, Obscenity (Law), Obscenity, Meese, Edwin, Playboy (Periodical), Penthouse (Periodical), United States. Attorney General's Commission on Pornography

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Liz is big biz

Article Abstract:

Liz Claiborne, Inc., a women's clothing firm that specializes in work and casual clothes, is expected to earn more than $700 million in 1986. The company was formed in 1976 with $250,000 and went public in 1981. The value of the company's stock is now 25 times the original price. Investors attribute the success of Liz Claiborne to its four founding partners, each of whom has brought an expertise in complementary areas of business to the firm: Liz Claiborne is a skilled designer, her husband Arthur Ortenberg is in charge of the financial and administrative side of the business, Jerry Chazen directs sales and marketing, and Leonard Boxer has been in charge of production and sourcing. Another important reason for the success of Liz Claiborne was her ability to target the market of women who wanted businesslike but colorful and versatile clothing at a fair price.

Author: Oberlink, Peter
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
Women's and Misses' Outerwear, Management, Case studies, Marketing, Women's clothing industry, Clothing industry, Designers, Liz Claiborne Inc., Licensing agreements, Fashion merchandising

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Young impressions

Article Abstract:

Recruitment advertising directed at college students needs to be creative and coherent. Image, or corporate personality, has begun to play a large role in this type of advertising, in addition to the usual listing of job requirements and benefits. Various advertising campaigns aimed at recruiting college graduates are reviewed; included among these are the advertisements promoted by the U.S. Marines, AT and T, Frito Lay, the U.S. Navy, General Electric, Florida Power and Light Company, Kodak, International Paper Company, and Kelly Services.

Author: Oberlink, Peter
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
Advertising, Employee recruitment, College students, Recruiting and enlistment

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