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Is sex just a family "affair"?

Article Abstract:

Living arrangements in the U.S. have been changing over the last 20 years. Unmarried couples, single households, working women are commonplace, along with the family. Marketers discuss addressing these marketing segments as opposed to shared interests in advertising today.

Author: Gardner, Fred
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
Advertising agencies, Social aspects, Advertising, Family, Frisch, Peter G., Brandstatter, Leo, Doughty, Nathaniel, Stewart, Jennifer

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Soft drinks: brand report 80

Article Abstract:

Marketing leaders in soft drink industry share marketing tips. Media costs broken down by category of media use and brand marketed. New caffeine-free beverages to change ads.

Author: Gardner, Fred
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
Groceries and related products, not elsewhere classified, Coca-Cola Co. (Atlanta, Georgia), Procter & Gamble Co., Soft drink industry, PepsiCo Inc., Seven-Up Co., Dr Pepper/Seven Up Inc., Decaffeinated beverages, A and W Beverages Inc., Sunkist Soft Drinks Inc.

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Gardening supplies: brand report 86

Article Abstract:

Surviving the recession in 1982, the garden industry's advertising budget is detailed along with 1983 predictions. Leading companies are also profiled.

Author: Gardner, Fred
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
Landscape counseling and planning, Equipment and supplies, Gardeners

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Subjects list: Marketing
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