Keeping customers is just as important as winning new ones

Article Abstract:

More companies are experiencing decline in earnings due to the increased customer turnover rate which has reached double-digit figures. An analysis of the current situation reveals that savvy marketing tactics by competitors, fierce competition and price wars have contributed to decrease in customer loyalty. Thus, it has become imperative for marketing directors to devise ways of keeping customers as well as getting new ones. Four ways to change customer marketing approaches are presented.

Customer Relations, Column

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A small prospect base is no reason to avoid public relations

Article Abstract:

Several pointers are provided for public relations (PR) practitioners in handling objections posed by companies with a small prospect base to a marketing PR program. These include offensive and defensive positions, new faces, added benefits, employee morale, expanded reach and financial frugality. A company. regardless of the number of projects, must build awareness, influence and credibility and PR can help achieve these.

Business enterprises, Public relations

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