Kmart brings back BlueLight Special

Article Abstract:

Kmart has revived the BlueLight Special that will offer discounts in every department. The BlueLight Specials generate excitement since shoppers have no idea which products would be put on sale. Kmart will display for a limited period BlueLight merchandise on special zones at all of its stores. The zones are easily recognizable and are located near the middle of Kmart stores. They will feature suspended canopies, flashing blue lights and music.

Advertising, All Other Specialty Food Stores, Discount Chains, Discount stores

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Evian is featuring new Nomad rack

Article Abstract:

Dannon Water of North America has started using the Nomad Rack, created by Display Technologies of College Point, NY, as a merchandising tool for its promotional line of Nomad bottles of Evian Water. The rack feratures a curved profile that resembles the contour and colors the new Nomad promotional bottle. The wire rack has an impressive pack-out of 64 24- ounce Evian bottles and also accommodates .75 liter bottles.

Marketing procedures, Bottled Water, Bottled Water Manufacturing, Bottled drinking water

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